Wednesday, June 30, 2010

Prendismo Is Awarded National Science Foundation Phase IB SBIR Grant

The National Science Foundation (NSF) awarded Prendismo $50,000 in supplemental funding for a Small Business Innovation Grant project entitled Entrepreneurship Education Using Interactive Media. Prendismo’s President, Kirsten Barker, is the Principal Investigator and will lead the project team.


As a leading developer of digital video content on business and leadership, Prendismo has pioneered new ways of sharing tacit knowledge among the stakeholders within organizations, particularly information-based small businesses or nascent startup companies. Prendismo has successfully used digital video clips to bring applied wisdom into the corporate environment in ways that educate and engage viewers. Using NSF funding this approach will be adapted to the entrepreneurial environment to enhance the skills of scientific and engineering students at both the graduate and undergraduate level.

Thursday, June 24, 2010

Stuart Hart Publishes 3rd Edition of "Capitalism at the Crossroads"

Stuart Hart, featured in over 50 Prendismo clips on leadership and business, has just released the 3rd Edition of his most acclaimed work, Capitalism at the Crossroads. The Samuel C. Johnson Chair of Sustainable Global Enterprise at Cornell University’s Johnson School of Management, his book discusses the unique role that business can play in creating a more environmentally sustainable planet and rolling back the large economic inequalities that exist in the world. Indeed, Stuart Hart advocates that these sustainable businesses practices can accelerate business growth rather than inhibit it.

Prendismo’s unique interview and video process has captured Stuart Hart speaking on topics ranging from the “Beyond Greening” concept to the “Pyramid Protocol” to the clip below where he discusses how sustainability can fuel the entrepreneurial process.



Check out the Prendsimo collection to hear more from this thought leader!

Wednesday, June 9, 2010

Prendismo Teams with Goldman Sachs on 10,000 Small Businesses Initiative

Prendismo is partnering with the Goldman Sachs Group in its 10,000 Small Businesses initiative. The goal of the $500 million project, which was launched in 2009, is to unlock the growth and job-creation potential of 10,000 small businesses across the United States through greater access to business education, mentors, networks and financial capital.

Under the plan, Goldman will provide $200 million to pay for small-business owners to get business and management education at local community colleges and elsewhere. An additional $300 million in loans and grants will be allocated to small businesses. Prendismo will be responsible for the rich media enrichment (video and audio) of the 10,000 Small Businesses curriculum.

Prendismo's collection of over 14,000 clips on business and entrepreneurship will add credibility to curriculum modules by including advice from those who have ‘been there, done that’ and will help to create a vibrant learning space that mirrors today’s media-rich environment.

Leading experts concur that a combination of education, capital and support services best addresses the barriers to growth for small businesses. Prendismo’s use of video clips of real world entrepreneurs and business experts brings applied wisdom into the learning environment, renews attention spans, and presents useful role models that educate and engage viewers.

The 10,000 Small Businesses initiative will be guided by an Advisory Council co-chaired by CEO Lloyd Blankfein, Warren Buffett and Dr. Michael Porter of Harvard Business School.

Tuesday, June 1, 2010

Kirsten Barker to Speak on Digital Media Management at Technical Conference

Kirsten Barker, President of Prendismo, will participate in a panel discussion on Centralized Content Management at the 2010 IPA Technical Conference. Held June 7-8, 2010 at the Westin O’Hare Hotel in Rosemont, IL, Kirsten’s presentation will focus on how organizations can better harness their growing volume of digital media content to begin the process of sharing knowledge among stakeholders.

With the exponential growth of digitally-developed content, managing the expanding communications channels for distributing that content presents ever-increasing challenges for organizations large and small. In this session, attendees will learn how companies have benefited from investing in smart content management. Besides also learning what’s next in graphic communications, conferees will find useful tips and tactics for increasing quality and reducing costs.

IPA is an international trade association representing creative, premedia and print service providers who specialize in operating powerful digital workflows to create, image and deliver graphics files across multiple media. IPA members utilize a long history of prepress excellence to leverage their digital workflow capabilities beyond traditional print boundaries.

The panel discussion will include Jeffrey Stewart, Partner and Chief Technology Officer, at Trekk Cross-Media and will be moderated by Robin Tobin, Partner and Vice President of Key Accounts at Trekk Cross-Media.