Friday, July 24, 2009

Shedding Light On: Cash Flow

This video post showcases some of Prendismo's cash flow and cash management collection...

If you're interested in viewing more clips on cash flow check out
You can also access the entire Prendismo library for videos on business, leadership and entrepreneurship!

Wednesday, July 22, 2009

Shedding Light On: Strategies for Women in Business

Here's a mini-video that showcases some of Prendismo's collection on women in business...

Interested in watching more? Visit to access our entire library!

Friday, July 17, 2009

Shedding Light On: Social Entrepreneurship

Here's a new video showcasing clips on social entrepreneurship. The speakers include Muhammad Yunus, Jessica Flannery and more! Their organizations are inspirational and have set the bar for social change.

Thursday, July 16, 2009

"Mancession" Speaks for Itself

In a recent Newsweek article, "What Mancession?"issues faced by both genders in today's economy are revealed.  As the article states,the term “Mancession” was coined by an economics professor this spring in an attempt to describe the growing gap between male and female unemployment.

“By mid-July, several media outlets from Foreign Policy took the term one step further, calling it the death of the macho, or the he-cession. If you Google mancession now, it'll turn up 13,500 hits.”

The article recognizes the unemployment gap to be the largest since World War II.  It’s true that men have been hurt by the recession, but as the article points out women have suffered as well.  Throughout the article author Nancy Cook discusses the differences between men and women in the workforce.  Specifically,  Cook discusses how women have a tendency to choose less risky careers, have fewer benefits and lack retirement savings plans or pensions.  Women’s wages are still lower than that of their male counterparts and some hope that the recession will force people to “rethink paid employment.”

Cook goes on to tell the story of Greg Jimmie, a vice president at a medical manufacturing company, who lost his job in late December.  Although Jimmie's wife has a stable job as a cardiovascular nurse she receives a significantly lower income than Jimmie did.  As a result the family has had to cut back on all unnecessary expenses.  Jimmie has also taken over most of the housework.  The shift from a stay-at-home mom to a "token dad" isn't easy, but appears to be growing more and more common.

In the following Prendismo clip Jean Hill discusses social norms in corporate America and decisions commonly faced by both men and women. 

"I think you actually need another generation where the kids have seen Mommy working because Mommy wants to work."  - Jean Hill Executive Director, Morgan Stanley

It's interesting how gender inequality issues differ internationally.  In the United States as the media focuses on the recession and issues of unequal pay or lack of benefits other parts of the world haven't even reached that level.  In the following clip Sheryl WuDunn discusses gender inequality in developing countries.  It really makes one stop and think about how far our society has come and how far others still have to go.

"In the rest of the developing world it's [gender inequality] a matter of life and death." - Sheryl WuDunn, Trustee, Cornell University

Thursday, July 9, 2009

Shedding Light On: Business Partnerships

Here's a video showcasing clips on the characteristics of a strong business partnership...

Interested in watching more?  Visit to access the entire Prendismo collection.

Monday, July 6, 2009

Kudos to ProQuest Entrepreneurship

The 2009 ALA (American Library Association) Conference kicks off July 9th in Chicago - and is attended by close to 20,000 librarians, educators, writers, publishers and special guests.

While we won't be at the conference this year, we did want to take a moment to spotlight a recent Library Journal article, where the new ProQuest Entrepreneurship product was cited as a "Best Reference" product for 2008 in the area of Business and Economics. ProQuest Entrepreneurship provides an extensive collection of multimedia resources aimed both at academicians and practitioners investigating start-ups and the growth of businesses.

The most exciting part of the product (from our perspective) is that Prendismo content is a core part of the multimedia component. We are very pleased to be part of such a well received product!

So if you are at the ALA conference and run into some ProQuest folks (at Booth 2826), ask about this great new resource! Or just pat them on the back and buy them a beer!

Shedding Light On: Bootstrapping

Here's a new video post highlighting some of Prendismo's clips on bootstrapping.

Interested in watching more? Visit to access the entire Prendismo library!