Katie Brown is an American home and gardening television show host, author, actress, and trained art historian.
Brown opened her first store called "Goat", which was located in Los Angeles and Mackinac Island, Michigan. It was a popular antique store and cafe. Katie has been serving up dime-store domesticity on Lifetime Television's Next Door with Katie Brown since October 1997. She has opened her own workshops in Los Angeles, New York, and Bridgehampton.
During a recent interview available through Prendismo, Brown shared thoughts on the challenges and rewards of building a business. Some clips from the interview follow...
"First of all, women who think that the entrepreneurial track would not be family friendly...it could not be further from the truth. It is incredibly family friendly...because I set my own hours, I set my own boundaries. I am the boss."
In this clips, Katie Brown explains the challenge of "being" the brand...
Tuesday, February 9, 2010
Monday, January 11, 2010
Shedding Light on Mentoring
Here is our new video montage on mentoring. Hope you enjoy the words of wisdom from these folks who have walked the paths of being both mentors and mentees!
Thursday, January 7, 2010
Shedding Light on Diversity
Showcasing a new video montage on the importance of creating diverse teams. We believe this message is increasingly important in our "world-is-flat" environment!
Sunday, November 29, 2009
Randy Papadellis of Ocean Spray
In "The Boss" column of the November 29, 2009 New York Times Business Section, Randy Papadellis discusses his professional journey from working in his family business as a middle schooler to becoming CEO of Ocean Spray and all the stops along the way.
In discussing his decision to leave a more traditional role at Frito-Lay and take a position building a new marketing department at Cadbury's confections division, Papadellis states, "I knew Frito-Lay would be successful with or without me. I was intrigued with the idea that I was going to make a difference as an individual rather than through a process."
That decision to pursue the roles that would make a difference have certainly contributed to his success in leading the Ocean Spray organization for the past 5 years.
In an interview posted in Prendismo, Papadellis further expands on his thoughts on business and leadership. In this clip, he states, "I had to learn that quite often the best answer isn't the first answer, and business problems aren't solve sequentially."
Click here to see Randy Papadellis' entire interview in Prendismo.
In discussing his decision to leave a more traditional role at Frito-Lay and take a position building a new marketing department at Cadbury's confections division, Papadellis states, "I knew Frito-Lay would be successful with or without me. I was intrigued with the idea that I was going to make a difference as an individual rather than through a process."
That decision to pursue the roles that would make a difference have certainly contributed to his success in leading the Ocean Spray organization for the past 5 years.
In an interview posted in Prendismo, Papadellis further expands on his thoughts on business and leadership. In this clip, he states, "I had to learn that quite often the best answer isn't the first answer, and business problems aren't solve sequentially."
Click here to see Randy Papadellis' entire interview in Prendismo.
Sunday, November 1, 2009
"Corner Office" with Drew Gilpin Faust
In a November 1, 2009 New York Times "Corner Office" piece entitled Leadership Without a Secret Code, Harvard president Drew Gilpin Faust discussed the importance of open communication when in a position of leadership.
Faust states, "I spend a huge amount of time reaching out to people, either literally or digitally, and with alumni networks all over the world, so that I can connect. Leadership by walking around - that's a digital space now, it's a virtual space. An enormous amount of my job is listening to people, to understand where they are, how they see the world so that I can understand how to mobilize their understanding of themselves in service of the institutional priorities."
Her desire to reach out and continually understand the position of her stakeholders is very much in line with a comment she made a few years back in our collection when she stated, "Be ready to be surprised and take satisfaction from those surprises."
In a related discussion on communication with Cornell University president, David Skorton, he shared the importance of communicating openly and spending a greater portion of time observing rather than speaking. In this clip from a sit-down interview, he shares an amusing anecdote from a brief conversation with a Cornell student - whose input made him re-think the way he wrote his weekly newspaper column.
Faust states, "I spend a huge amount of time reaching out to people, either literally or digitally, and with alumni networks all over the world, so that I can connect. Leadership by walking around - that's a digital space now, it's a virtual space. An enormous amount of my job is listening to people, to understand where they are, how they see the world so that I can understand how to mobilize their understanding of themselves in service of the institutional priorities."
Her desire to reach out and continually understand the position of her stakeholders is very much in line with a comment she made a few years back in our collection when she stated, "Be ready to be surprised and take satisfaction from those surprises."
In a related discussion on communication with Cornell University president, David Skorton, he shared the importance of communicating openly and spending a greater portion of time observing rather than speaking. In this clip from a sit-down interview, he shares an amusing anecdote from a brief conversation with a Cornell student - whose input made him re-think the way he wrote his weekly newspaper column.
Tuesday, October 20, 2009
Forbes.com Showcases Prendismo Content
Beginning October 2009, Prendismo has agreed to provide select video content to Forbes.com to be showcased as part of their “Thought Leaders” initiative. Prendismo’s content will change monthly based on Forbes.com’s different editorial target areas.
Forbes is an American publishing and media company whose flagship publication is Forbes magazine. Forbes.com, launched in 1996, has become a trusted online resource for senior business executives by providing them real-time reporting as well as business analysis and commentary. Forbes.com and its associated sites are estimated to reach 27 million business people each month. By sourcing digital media content from Prendismo, Forbes.com is continuing to deepen the value provided to the business community while simultaneously offering more innovative digital formats that customers are demanding.
We are excited that Forbes.com is making the Prendismo collection available to its online consumers and we look forward to broadening our base of delivery by being featured on their site.
Click here to see an example of Prendismo content on "Thought Leaders".
Thursday, October 1, 2009
Book Review: "Kidpreneurs"
When Adam Toren offered me the opportunity to read "Kidpreneurs", a book that he authored with his brother Matthew Toren, I jumped at the chance. As an entrepreneur - and a mother of two sons (ages 7 and 10), I have always struggled to explain to my children exactly what it is that I do. While they have met my co-workers and could tell you the names of my clients from overheard dinner table discussions, their best description of my job is that I am perpetually attached to my laptop and cell phone. Not exactly the parent they want to bring into class for "career day" when the other option is their father who is a pediatric cardiologist and can take them on tours of the hospital and show them pictures of their hearts.
Adam and Matthew Toren have compiled an easy to understand outline of how a child or young adult can start a business of their own. They walk the young reader through a simplified concept of what it means to be an entrepreneur and then provide guidance for how to come up with a business idea, target a customer base, price a product and provide customer service. The book even provides a streamlined outline of how to create a one-page business plan which would actually be a helpful exercise for many older entrepreneurs I know!
I was particularly impressed by the Torens' decision to discuss ethics and integrity. While their target audience of 7 to 13 year-olds probably don't keep an eye on the front page of the Wall Street Journal each day, most savvy kids are aware of the current economic climate and the more precocious ones might even understand the basics behind terms like "ponzi scheme" and "salary cap". Bringing up the importance of ethics in business is an important message to deliver to kids - especially those interested in building their own startup.
What was most meaningful to me as an entrepreneur though, was the final chapter that shared a list of the real challenges that entrepreneurs face. From coping with failure and rejection to having to learn from your mistakes, the Torens truly captured the everyday struggles of entrepreneurs. While delivering some hard realities, they also include positive messages like never giving up, keeping a positive attitude, learning to manage your cash flow and most importantly, having fun.
After I finished the book, I gave it to my 10-year old to read. His reaction was, "That is a great book if you want to start a business, but I'm not going to do that. I'm going to be a doctor like Dad."
Somewhat disheartened that my business-bug had bypassed him, I asked why he had decided on that as a career path.
"Well, in a bad economy, you never have to worry about having customers as a doctor. People always get sick."
Smiling to myself after his reply, I thought maybe there was a "kidpreneur" in him after all.
Adam and Matthew Toren have compiled an easy to understand outline of how a child or young adult can start a business of their own. They walk the young reader through a simplified concept of what it means to be an entrepreneur and then provide guidance for how to come up with a business idea, target a customer base, price a product and provide customer service. The book even provides a streamlined outline of how to create a one-page business plan which would actually be a helpful exercise for many older entrepreneurs I know!
I was particularly impressed by the Torens' decision to discuss ethics and integrity. While their target audience of 7 to 13 year-olds probably don't keep an eye on the front page of the Wall Street Journal each day, most savvy kids are aware of the current economic climate and the more precocious ones might even understand the basics behind terms like "ponzi scheme" and "salary cap". Bringing up the importance of ethics in business is an important message to deliver to kids - especially those interested in building their own startup.
What was most meaningful to me as an entrepreneur though, was the final chapter that shared a list of the real challenges that entrepreneurs face. From coping with failure and rejection to having to learn from your mistakes, the Torens truly captured the everyday struggles of entrepreneurs. While delivering some hard realities, they also include positive messages like never giving up, keeping a positive attitude, learning to manage your cash flow and most importantly, having fun.
After I finished the book, I gave it to my 10-year old to read. His reaction was, "That is a great book if you want to start a business, but I'm not going to do that. I'm going to be a doctor like Dad."
Somewhat disheartened that my business-bug had bypassed him, I asked why he had decided on that as a career path.
"Well, in a bad economy, you never have to worry about having customers as a doctor. People always get sick."
Smiling to myself after his reply, I thought maybe there was a "kidpreneur" in him after all.
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